Book Signing Buzz
Saturday 9th August – 2pm – Waterstones, Weston-super-Mare
Every author wants to do a book signing when their book is available in paper. If they say different, they are lying!
However, when you actually attend the event, it is nerve-racking. Will people show up? Will they buy your books? What if the shop is empty? What if you are left with a pile of books?
Knowing that my book was print on demand (POD) I thought it would take Waterstones some convincing to order it in. However, my local branch in Weston-super-Mare was very keen, as they believed Plus One is a Lucky Number was a sellable book, especially this time of year. It’s a Chick-Lit/Rom Com and with everyone on their summer holidays, they would be looking for a holiday read for the beach.
They got authorisation from ‘above’ and ordered twenty books, airing on the side of caution, as they couldn’t afford to be left with lots of books in the store.
Once I knew they were ordering the books in, I started promoting my book signing.
I got some bookmarks designed and printed, so that I could hand them out with the book – it makes the customer feel they’re getting something for free then.
One author recommended having sweets on the table, so I did that too. I also made sure I had plenty of pens (in case customers walked off with them). Another author friend recommended I thought of a pitch to approach people with. However, on the day, this didn’t seem to necessary for me, as I had a very good friend approaching people for me, handing out the bookmarks, so I didn’t have to leave my table.
What I would suggest is make sure you rope a few friends in. I asked my keen friends who wanted to buy my book in paper, to hold off until my book signing. That way I knew I had a few sold at least.
They also help make the table look busy, and if they’ve read the book can even recommend to potential readers. And they calm your nerves. I tried not to sit too much at my table, rather stand beside it.
The thing I found the hardest was knowing what to write inside the book. I did check the few books I have on my bookshelf that are signed to see what those authors had written and this gave me some ideas. Most I personalised, but one customer just wanted my signature and the date – in the hope I’m the next J K Rowling I think (I wish!) and she can sell the book on.
I sold all twenty books that day and went to number 1 of the stores’ bestsellers listings – yay!
I thoroughly enjoyed my afternoon in Waterstones. The staff were wonderful – they really knew what they were doing too – and the experience is one for the memory box.
I only hope that there are more book signings to attend in the future.
If you have any questions, I’ll be happy to answer them. No question too silly either. This was my first book signing, and I really didn’t know what to expect, so if you want to learn from my experience, I’m happy to share.
Teresa F Morgan is the author of Plus One is a Lucky Number, which is available now!
Get your copy here: http://www.harperimpulseromance.com/books/plus-one-is-a-lucky-number